In the remote stretches of Argentina’s Gran Chaco, a quiet but powerful design narrative is being woven — one rooted in tradition, resilience and a profound respect for nature. Chaguar, a fibre harvested and handwoven by Indigenous Wichí women, has journeyed from the heart of the forest to the forefront of ethical fashion and interiors. Today, these naturally elegant textiles are capturing the attention of conscious creatives and design lovers across all over the world.
What is Chaguar?
Chaguar refers to a group of wild bromeliad plants native to the semi-arid forests of the Gran Chaco region. With their long, spiny leaves, they flourish in harsh conditions, making them an enduring symbol of adaptability and strength. Wichí women harvest these leaves by hand, then begin the patient, time-honoured process of transforming them into fine, textured threads — without chemicals or machinery. Just ancestral knowledge, intention and care.
From Plant to Piece: A Labour of Respect
Every chaguar piece begins deep in the forest, where the leaves are foraged sustainably, respecting both the plant and its ecosystem. Back in the community, the fibres are separated, sun-dried and spun entirely by hand. Local roots, barks and fruits provide the natural dyes that give the fibres their earthy palette — from soft sage greens to warm ochres and rich terracottas.
Weaving is done on traditional looms, using techniques passed down through generations. The result? Textiles that are lightweight yet robust, naturally tactile and full of character.
Where Design Meets Heritage
In a world increasingly drawn to slow, meaningful design, chaguar offers something rare — a harmonious blend of Indigenous craft and modern minimalism. Their muted tones and organic textures sit beautifully within pared-back interiors, while their intricate weaves add depth and cultural soul to any space or outfit.
From handwoven bags to artisanal homewares, chaguar textiles are a celebration of authenticity — crafted slowly, worn proudly, and made to last.
Why It Matters
To choose chaguar is to support more than a product — it’s to stand with Indigenous women preserving their culture through craft. It’s to invest in a fibre with virtually no environmental impact. And it’s to bring something truly meaningful into your home — something made with time, intention and deep-rooted wisdom.
In every thread, there’s a connection — to the land, to the hands that made it, and to a way of life worth protecting.
Discover the Collection
Explore our latest Chaguar Bag Collection — slow-made by Wichí artisans in Northern Argentina and designed to carry more than just your essentials. [View the collection now →]
Photo Credit: Nomadic Friends on Instagram